News & Events


Choosing the Perfect Rifle for Hunting: Factors to Consider

Hunting is an age-old activity that requires skill, patience, and the right equipment. One of the most important pieces of equipment a hunter needs is a reliable rifle for hunting. Choosing the right rifle for hunting can be a daunting task, especially for beginners. There are various factors to consider when selecting a rifle for hunting, including the caliber, type of action, weight, and length. In this article, we will provide you with tips on how to select the perfect rifle for hunting.

  1. Caliber The caliber of the rifle is the diameter of the barrel and the bullet. It is essential to choose the right caliber for the game you intend to hunt. Small caliber rifles such as .22 LR are suitable for small game like rabbits and squirrels, while larger caliber rifles such as .30-06 are suitable for big game like deer and elk. The type of bullet is also essential. Hollow point rimfire or ballistic-tip rimfire bullets are best for small game as they expand on impact. The same goes for big game. Solid copper open-tip or soft-point bullets work well on deer, elk, bear, etc.
  2. Type of action The action is the mechanism that loads and ejects the cartridges. There are three types of actions: bolt-action, lever-action, and semi-automatic. Bolt-action rifles are the most popular for hunting because they are reliable and accurate. Lever-action rifles are suitable for short-range shooting, while semi-automatic rifles are best for long-range shooting.
  3. Weight The weight of the rifle is also an important factor to consider. A heavy rifle is more stable and accurate, but it can be tiring to carry around all day. A light rifle is easier to carry, but it can be less stable and accurate. The weight of the rifle also depends on the type of hunting you intend to do. If you plan to hunt in the mountains, a lightweight rifle is ideal.
  4. Length The length of the rifle is another important factor to consider. A shorter rifle is easier to maneuver, while a longer rifle is more stable and accurate. The length of the rifle also depends on the type of hunting you intend to do. If you plan to hunt in dense forests, a shorter rifle is ideal.
  5. Price Finally, the price of the rifle is an important consideration. A good quality rifle can be expensive, but it is worth the investment if you plan to hunt regularly. It is important to set a budget and stick to it when selecting a rifle for hunting. It is also worth considering the cost of accessories such as scopes and ammunition. Just Holster It Firearms & Training Center Offers a Wide Range of Rifles to include, Stoeger, Axis, and many more.

In conclusion, selecting the right rifle for hunting is essential for a successful hunting trip. When choosing a rifle, consider the caliber, type of action, weight, length, and price. Take the time to research and test different rifles to find the one that suits your needs and preferences. With the right rifle and proper training, you can enjoy a safe and successful hunting trip.


Shooting Long Range Rifles: Equipment, Techniques, and Safety Considerations

Shooting long range rifles can be an exciting and challenging hobby for those who enjoy marksmanship and the great outdoors. Long-range shooting involves shooting targets at distances beyond the typical range of traditional firearms. The sport requires a lot of skill, patience, and knowledge to be successful. In this article, we will explore the equipment required for long-range shooting, the techniques involved, and the safety considerations to keep in mind.

Equipment for Long Range Shooting

The most important piece of equipment for long-range shooting is the rifle itself. Long-range rifles are designed to shoot accurately at long distances, and they come in various calibers and designs. Bolt-action rifles are the most common type of rifle used for long-range shooting. They are reliable, accurate, and offer excellent performance. Other types of rifles that can be used for long-range shooting include semi-automatic rifles and precision rifles.

Optics are also essential for long-range shooting. A high-quality scope can make a significant difference in accuracy and precision. The magnification power of the scope depends on the shooter’s preference, but most long-range shooters prefer scopes with a magnification range of 12x to 25x.

Techniques for Long Range Shooting

Long-range shooting involves a lot of technique and practice. Here are some tips to help you get started:

  1. Proper form and posture are critical for long-range shooting. The shooter needs to have a stable platform to shoot from, and this requires a steady hand and good balance.
  2. Windage and elevation adjustments are essential when shooting at long distances. Wind can significantly affect the trajectory of the bullet, so it’s crucial to adjust for windage before shooting.
  3. Consistency is key. Every shot needs to be taken with the same technique and form. The shooter needs to take their time to ensure that each shot is accurate and precise.

Safety Considerations

Safety is of utmost importance when it comes to long-range shooting. Here are some safety considerations to keep in mind:

  1. Always use ear and eye protection when shooting.
  2. Keep your rifle pointed in a safe direction at all times.
  3. Be aware of your surroundings and never shoot at anything that you cannot see clearly.
  4. Always check your rifle to ensure that it is unloaded before cleaning, storing, or transporting it.

In conclusion, long-range shooting can be a rewarding and challenging hobby. It requires a lot of skill and practice, but with the right equipment and techniques, anyone can become an excellent long-range shooter. Safety should always be a top priority, and shooters should always follow proper safety procedures when shooting.


Firearms Dealer Opens a Gun Store in Buffalo Area in Spite of NY Increased Regulations

Elma, New York, March 18th, 2023 As Governor Hochul increases gun regulations in New York State a new business emerges and a variety of legal suits emerge over many of the laws. Just Holster It Firearms & Training Center opened on Saturday, March 11th, 2023 in spite of the new laws. The support that turned out for the opening weekend was a representation of the community and political support for this Second Amendment business.

Political Support was evident as Certificates and speeches where presented by…

  • Philip Gow, Jr from Congressman Langworthy’s Office
  • Senator Patrick Gallivan
  • Assemblyman David DiPietro
  • Legislator Jim Malcziewski
  • Legislator Frank Todaro
  • Chief Mitch Martin from Sheriff Garcia’s Office
  • Honorable Judge Boeler

Business Partner Jeffrey Benty stated “My partners and staff were amazed by the support of all the government officials, and the nearly 600 people that came by during Opening Weekend. It is this support that tells us we chose the right community and the need for our business in the Western New York community.”

Just Holster It Firearms & Training Center is focused on education at the forefront of the business model. From buying a firearm to accessories, we have a highly trained team of professionals to assist our customers in their buying process. Whether you are a first time gun buyer needing an education on your first purchase choices, to a seasoned veteran looking at some of the latest products on the market. Our team will walk you through the process. Not sure how to operate the firearm you just bought, our team will take the time to help educate you on what you need to know. If you want to take your training further we offer a wide range of training classes in our 900sqft training room. We are expanding our class lineup and offer Licensing classes, Article 35 Use of Force Class, Stop the Bleed, Concealed Carry for Women and so much more. As a Premier Buffalo Gun Store we hope by making education the focus of all we do we will help to make education a focus to all of our customers, ensuring safety is first.

Company Owners:

Josh Hawkins, General Manager/Owner has over 10 years experience in retail management and more specifically developing and growing a firearms retail and range busines. He has been a key role in growing another Firearms Store to a successful business. Josh has extensive knowledge and training in the firearms industry.

Jeffrey Benty, Managing Partner has worked in sales and marketing for over 20 years. Jeff has over 15 years of business management and currently owns and operates two other successful businesses. Jeff has been involved in the firearms industry all his life growing up fishing, hunting, and target shooting.

James Emmick, VP of Training/Owner has years of experience in the firearms industry and has trained 1000’s of licensed permit holders in the community. James operates Firearms Training of Western New York, a business focused on training and education. In addition to being a Erie County Sheriff Reservist, James was one of the first full time firearms instructors in Western New York. James key role is managing, planning, and overseeing the classes offered at Just Holster It Firearms & Training Center.


Unveiling the Qualities of a Superb Gun Store: Your Ultimate Firearms Haven

Finding the perfect gun store is like discovering a hidden gem in the firearms community. It’s a place where enthusiasts and responsible gun owners can gather, browse, and immerse themselves in a world of quality firearms and exceptional service. But what exactly sets apart a good gun store from the rest? Join us as we unveil the key qualities that make a gun store truly outstanding.

  1. Wide Selection of Firearms and Accessories: A remarkable gun store should offer a diverse and extensive range of firearms, catering to the preferences and needs of all customers. From handguns and long guns to specialty firearms and collectibles, a good gun store provides a comprehensive selection that satisfies every enthusiast’s desires. Additionally, it should stock a wide range of accessories such as holsters, optics, ammunition, and cleaning supplies, enabling customers to find everything they need under one roof.
  2. Knowledgeable and Friendly Staff: The staff at a top-tier gun store should possess a wealth of knowledge about firearms and accessories. They should be well-trained, approachable, and able to guide customers in making informed decisions. Whether it’s answering technical questions, offering recommendations, or providing safety tips, the staff’s expertise and genuine passion for firearms should create a welcoming and educational atmosphere for all visitors.
  3. Commitment to Safety and Responsible Ownership: A good gun store prioritizes safety above all else. They promote responsible firearm ownership and actively engage in educating customers on safe handling, storage, and usage of firearms. They may offer training classes, workshops, or even partner with local organizations to provide educational resources. By fostering a culture of responsible ownership, they contribute to the overall well-being and perception of the firearms community.
  4. Excellent Customer Service: Outstanding customer service is a hallmark of a superior gun store. Staff members should be attentive, patient, and willing to go the extra mile to ensure customer satisfaction. They should actively listen to customers’ needs, offer personalized recommendations, and provide prompt assistance throughout the purchasing process. Exceptional gun stores understand that building long-lasting relationships with customers is essential to their success.
  5. Convenient Online Presence: In the digital age, a reputable gun store should have a user-friendly and secure online platform. This allows customers to browse products, check availability, and make purchases from the comfort of their own homes. An efficient online store, combined with seamless communication channels such as email or live chat support, ensures that customers receive the same level of service online as they would in-store.
  6. Strong Commitment to Compliance: A good gun store adheres strictly to all legal and regulatory requirements. They conduct thorough background checks and follow the necessary procedures for purchasing firearms. By upholding these standards, they contribute to the overall safety of the community and maintain the trust of their customers.

Conclusion: When it comes to finding the ideal gun store, it’s more than just the products on the shelves. A truly exceptional gun store embodies a passion for firearms, provides a welcoming and knowledgeable environment, and promotes responsible ownership. By combining a wide selection, expert staff, outstanding customer service, online convenience, and a commitment to safety, a great gun store becomes an invaluable resource and a hub for the firearms community. So, whether you’re a seasoned enthusiast or a first-time buyer, choose wisely and embrace the experience that awaits you at a truly exceptional gun store.

A Comprehensive Guide on Selecting the Right Ammunition

Whether you are an avid shooter, a hunter, or a responsible gun owner, selecting the right ammunition is of paramount importance. Choosing the appropriate ammunition ensures optimal performance, accuracy, and safety when using firearms. With the wide variety of options available on the market, it can be overwhelming for both beginners and experienced enthusiasts. In this blog, we will delve into the key factors to consider when selecting ammunition, incorporating valuable insights from Just Holster It Firearms & Training Center, renowned experts in the field.

  1. Understand Your Firearm:

Before delving into the world of ammunition, it is essential to have a comprehensive understanding of your firearm. Consider the make, model, and caliber of your firearm as ammunition requirements vary depending on these factors. Just Holster It Firearms & Training Center recommends familiarizing yourself with the recommended caliber and ammunition type specified by the manufacturer to ensure compatibility and safety.

  1. Purpose:

Determine the purpose for which you need ammunition. Are you planning to use it for target practice, self-defense, competition shooting, or hunting? Just Holster It Firearms & Training Center advises considering the purpose carefully, as different purposes require different characteristics in ammunition, such as bullet type, velocity, and energy. Understanding the intended use will help narrow down your options effectively.

  1. Caliber and Cartridge:

Choose the appropriate caliber and cartridge for your firearm. Just Holster It Firearms & Training Center stresses the importance of using the correct caliber and cartridge as specified by the manufacturer to prevent malfunctions and ensure optimal performance. They recommend consulting your firearm’s manual or seeking professional guidance to determine the right caliber and cartridge.

  1. Bullet Type:

Selecting the right bullet type is crucial, as it determines the ammunition’s effectiveness for a particular purpose. Just Holster It Firearms & Training Center suggests considering factors such as expansion, penetration, and terminal performance. They emphasize that for self-defense, hollow point ammunition is often recommended due to its ability to expand upon impact, maximizing stopping power while minimizing over-penetration.

  1. Velocity and Energy:

Just Holster It Firearms & Training Center advises considering velocity and energy, particularly for hunting and self-defense ammunition. Higher velocity and energy generally result in greater stopping power and terminal performance. However, they also suggest considering factors such as recoil and controllability, as excessive recoil can affect accuracy and follow-up shots.

  1. Recoil and Controllability:

Just Holster It Firearms & Training Center acknowledges the significance of recoil and controllability. They recommend finding a balance between recoil and controllability, considering your personal comfort and ability to handle recoil effectively. Balancing these factors ensures an enjoyable and accurate shooting experience.

  1. Research and Reviews:

Do thorough research on various ammunition brands and manufacturers. Just Holster It Firearms & Training Center suggests reading reviews, seeking recommendations from experienced shooters, and consulting with professionals at shooting ranges or firearm stores. They emphasize that these sources can provide valuable insights and recommendations based on their experience and expertise. Some popular brands are Winchester, Remington, Hornady, and Federal.

  1. Quality and Reliability:

Just Holster It Firearms & Training Center advises choosing ammunition from reputable manufacturers known for producing high-quality and reliable products. Quality ammunition undergoes strict quality control measures, ensuring consistent performance and safety. Reliability is crucial to prevent misfires, jams, or malfunctions, which could compromise your safety and the longevity of your firearm.

  1. Budget Considerations:

Consider your budget when selecting ammunition. Just Holster It Firearms & Training Center recognizes that it is essential to choose reliable and quality ammunition, but also suggests finding options that fit your budget. They recommend comparing

Cerakote Finishes

Welcome to Just Holster It Firearms & Training Center, your premier destination for top-quality firearms and professional training. We are proud to offer a wide range of services, including our exceptional Cerakote finish services, designed to enhance the appearance and performance of your firearms.

At Just Holster It, we understand that your firearm is more than just a tool—it’s an extension of your personal style and identity. Our expert Cerakote technicians are highly skilled in applying this durable, state-of-the-art ceramic-based finish, providing a protective and visually stunning coating for your firearms.

What is Cerakote?

Cerakote is a thin-film ceramic coating renowned for its exceptional durability, corrosion resistance, and versatility. Originally developed for use in the aerospace industry, Cerakote has become the gold standard in firearm finishes. It offers a wide range of benefits, making it the perfect choice for gun owners who demand the highest quality and performance.

Enhance and Protect Your Firearm

Our Cerakote finish services allow you to customize your firearm, transforming it into a unique masterpiece. With a vast selection of colors, patterns, and finishes available, you can personalize your firearm to match your preferences, whether you prefer a sleek and understated look or a bold and vibrant design. Our experienced team will work closely with you to bring your vision to life, ensuring exceptional results that exceed your expectations.

In addition to its aesthetic appeal, Cerakote provides superior protection for your firearm. The ceramic coating acts as a barrier against moisture, chemicals, and other environmental factors that can cause rust, corrosion, and wear. By applying Cerakote, you not only enhance the appearance of your firearm but also extend its lifespan, ensuring it remains in pristine condition for years to come.

Unmatched Quality and Expertise

When you choose Just Holster It for your Cerakote finish services, you can trust that your firearm is in the hands of experienced professionals. Our technicians undergo rigorous training and possess extensive knowledge of Cerakote application techniques. We utilize state-of-the-art equipment and industry-leading practices to ensure flawless results every time.

Customer Satisfaction is Our Priority

At Just Holster It, we are committed to providing the highest level of customer satisfaction. We understand the importance of your firearms and the trust you place in us when you choose our Cerakote services. That’s why we strive to deliver exceptional craftsmanship, attention to detail, and prompt service. Your satisfaction is our top priority, and we won’t rest until you are thrilled with the finished product.

Visit Just Holster It Firearms & Training Center Today

If you’re looking to enhance the appearance and protect your firearms, our Cerakote finish services are the perfect solution. Trust the experts at Just Holster It to deliver outstanding results that will exceed your expectations. Visit our store today, and let us help you transform your firearms into works of art that reflect your unique style and personality.

Essential Accessories for Shooting Handguns: A Guide for Beginners

Shooting handguns can be an exciting and empowering experience, but it requires proper preparation and the right equipment to ensure safety, accuracy, and enjoyment. One essential aspect of shooting is having a quality firearm and training to use it effectively. At Just Holster It Firearms & Training Center, we provide everything you need to become a proficient and safe shooter, from firearms and accessories to training and education.

Here are some of the essential accessories that we recommend for shooting handguns:

  1. Eye and Ear Protection Protecting your eyes and ears is essential when shooting a handgun. Our range offers a variety of eye and ear protection options, including earplugs and earmuffs, safety glasses, and shooting goggles. Proper protection not only keeps you safe but also helps improve your focus and accuracy.
  2. Holsters A quality holster is critical for carrying and securing your handgun. At Just Holster It Firearms & Training Center, we offer a wide selection of holsters, including ankle holsters, shoulder holsters, waistband holsters, and more. Our experienced staff can help you find the right holster for your firearm and ensure that it fits correctly.
  3. Magazines and Magazine Carriers Having spare magazines and magazine carriers is crucial for extended shooting sessions. We offer a range of magazines and carriers for various handgun models, including Glock, Sig Sauer, Smith & Wesson, and more. Our selection ensures that you can reload quickly and efficiently, without having to interrupt your shooting experience.
  4. Targets Targets are an essential tool for improving accuracy and honing your shooting skills. At Just Holster It Firearms & Training Center, we have a variety of targets available, including paper targets, steel targets, and self-healing targets. Our targets are designed to help you practice your aim and provide instant feedback to help you improve your technique.
  5. Cleaning Kits Keeping your handgun clean and well-maintained is essential for ensuring its longevity and reliability. Our selection of cleaning kits includes everything you need to clean and maintain your handgun, including cleaning rods, patches, brushes, solvents, and lubricants. Our experienced staff can also provide guidance on proper cleaning techniques.
  6. Grips The grip of your handgun is crucial for accuracy, comfort, and recoil control. At Just Holster It Firearms & Training Center, we offer a variety of grips made from materials such as wood, rubber, and polymer. Our selection includes grips designed for specific handgun models as well as those that can fit multiple models. A comfortable and secure grip will reduce recoil, improve accuracy, and make shooting more enjoyable.
  7. Lights and Lasers Lights and lasers can be valuable accessories for shooting in low-light conditions. At Just Holster It Firearms & Training Center, we offer a variety of weapon-mounted lights and lasers that can help improve accuracy and situational awareness. Our staff can help you select the right accessory for your needs and ensure that it fits your handgun correctly. One Manufacturer of these products is Streamlight.

In conclusion, shooting handguns requires proper equipment and training, and Just Holster It Firearms & Training Center has everything you need to become a safe and proficient shooter. Our selection of firearms, accessories, and training programs ensures that you have everything you need to enjoy this exciting sport.

How to Improve Your Shooting Accuracy

Shooting accuracy is a crucial skill for anyone who owns or uses firearms. It is a skill that can be acquired and improved through consistent practice and proper technique. Whether you are a beginner or an experienced shooter, there are several ways to enhance your accuracy and proficiency with firearms.

  1. Focus on Safety and Technique

Before focusing on accuracy, it is essential to ensure that you are practicing safe handling and following proper shooting techniques. Safety must always come first. Learn and follow the basic rules of gun safety, including keeping the muzzle pointed in a safe direction, keeping your finger off the trigger until you are ready to shoot, and knowing your target and what is beyond it. Once you have mastered safety, focus on your technique. Proper shooting technique involves several factors, including grip, stance, sight alignment, and trigger control.

  1. Practice Consistently

As with any skill, consistent practice is vital to improving accuracy with firearms. It is essential to practice regularly and with purpose. Begin with basic drills, such as dry firing, which helps develop proper trigger control and sight picture. Start with simple exercises and gradually increase the complexity and difficulty of the drills. Consistency in practice is essential, as it helps to build muscle memory and develop good habits.

  1. Set Realistic Goals

It is essential to set realistic goals when practicing with firearms. Shooting accurately takes time and effort, and it is not an overnight process. Set achievable goals and gradually increase the difficulty of the drills. It is essential to track progress and evaluate areas that need improvement. This can be done by keeping a log of drills and scores, or by taking note of feedback from experienced shooters.

  1. Use Targets and Feedback

Targets provide a visual representation of accuracy, which helps to identify areas that need improvement. Targets come in different shapes, sizes, and colors, and can be used for different drills. Shooting at targets with different shapes and sizes can help improve accuracy and consistency. Incorporating a timer or a scorecard can provide feedback and help track progress.

  1. Work on Your Mental Game

Shooting accurately involves not only physical skill but also mental toughness. Learning to control your breathing, focus on the front sight, and manage your emotions can significantly improve accuracy. It is essential to stay calm and relaxed while shooting and avoid becoming frustrated or anxious when missing shots. Remember that mistakes are opportunities to learn and improve.

  1. Seek Professional Training

Seeking professional training from a qualified instructor is an excellent way to improve shooting accuracy and proficiency with firearms. A good instructor can help you identify areas of improvement, provide personalized tips, and teach you advanced shooting techniques. They can also help you develop a training plan that is tailored to your needs and goals. Just Holster It Firearms & Training Center offers a variety of training classes.

In conclusion, improving shooting accuracy with firearms requires a combination of safe handling, proper technique, consistent practice, realistic goals, targets, feedback, mental toughness, and professional training. By following these tips, you can enhance your accuracy and proficiency with firearms and become a better shooter. NRA is a great source for additional at home training instruction.

Women Handgun Selection for Concealed Carry

More and more women are starting to carry firearms for personal protection. Many of the Trade Associations said there’s been a 7% rise in female gun ownership from 2005-2020. Constantly we are seeing women come into the store looking for their first handgun. Many of the times they are with their significant other who is there to help guide them in their buying process. Most of the time they are very excited to announce they are here to help their wife or girlfriend get their first handgun. And the second thing they say is .. “I think she might be best with ____ or _____.”

Most of the time the recommendations typically come from the males opinion of what they shoot best or what they think is appropriate for what they can handle. I remember when my wife started shooting with her father on Tuesdays. After several visits with her dad and the boys at the club she came home and said “My father thinks I should get a revolver because it only holds 6 rounds and requires a longer trigger pull.”

So you might be asking yourself why is a revolver a bad choice? Lets start with a couple of key points before I answer this question.  We all get involved in shooting and firearms for a variety of reasons, from hunting, to target shooting, to personal protection, to my significant other wants me to.  No matter the reason why they decided to buy a firearm, the key here is to maximize their enjoyment in the shooting sport industry, and secondly they are successful at improving their shooting skills.

Revolvers present several problems for new shooters. First of all they are very light now and typically are designed using a lighter alloy. This combined with the fact that when you hold the handgun the barrel sits higher over the hand. Combine both of these issues and you have a firearm that will bull whip more making it harder for women to control the firearm potentially diminishing accuracy.

Of course the other option that women tend to be steered to are small handguns such as the Ruger LCP, Smith & Wesson Bodyguard, or Keltec P3AT or something similar to these. Though the 380 caliber is effective for self defense the small compact firearms typically are not easy to control when firing and in most cases do not have good quality sights. These issues make these guns hard to shoot accurately of distances or 10ft. They are commonly referred to as “belly guns”. And your hand is typically sore from shooting.

So what is the best firearm for women you may be asking. Like any other person when you come in the gun store it is about fitting the handgun to the woman’s hand, interest, and use. Obviously the ideal is to find them the best fitting handgun that fits their hand, will give them accurate trigger pull improving accuracy. Is the right size that she will enjoy shooting it at the range. And lastly is compact enough that if it is for concealed carry it can easily be concealed.

Other consideration may be weight of the handgun and does she wear a belt that will not only help to conceal the handgun but also carry the weight of the gun and ammunition. Even now though there are options even for ammunition to lighten the weight of the loaded handgun. Liberty Ammunition makes a product called Civil Defense that is probably one of the lightest ammunitions on the market. With ammo like this you can decrease the weight of the firearm and make it more comfortable to carry and even easier to shoot with less recoil.

What Makes Our Gun Store Different from Others

Most gun shops are born from a love for the industry, typically someone who started with home based federal firearms license. And as they grew their customer base, and volume of firearms and ammunition sales, they would start to get encouragement from those same customers to open an actual store. This love for an industry and encouragement from others is what typically develops into many of the firearms dealers you see around your community.

My story is like many of the others in this industry in that it was born from an at home idea. However I started with needing a holster that would fit inside my suit coat when I would go to do presentations or when I would visit job sites in the stormwater industry. I could not find one, so I turned to the power of the internet and YouTube. I started watching videos and learned how to work with a product known by so many as Kydex thermoplastics. I soon started making and listing my products on eBay. And holy cow they started selling.  I then invited my father to join my idea of starting a holster business selling online and making them in our basements. And born from this idea was Just Holster It LLC.

We soon grew from a basement business, to a rental space, and finally to buying a building and actually hiring staff. We not only sold online, we sold exclusively holsters in our own store, and supplied many dealers across the country. We chose a Alden, New York as our home base town for Just Holster It since the town sat in the middle of 5 correctional facilities. Of course thinking forward I was always trying to envision the next big move.

It was not until I had graduated from the University of Buffalo -Center For Entrepreneurial Leadership CORE Program and in the middle of Covid my business started to grow. In fact it grew 56% a year for two years. I went from 2 employees to 6  employees at the time. I then decided it was time for the next step and I joined the CEL Mastery Program and it was there my idea of moving my holsters to a bigger and better store that encompassed not only the largest selection of holsters, but also firearms, ammunition and accessories. This was the starting point of Just Holster It Firearms & Training Center now located in Elma, New York.

As I started to develop the idea of a gun store, I started using friends and family as a sounding board. I started exploring the things they did not like at other stores they had visited in Western New York. Soon people started asking me what is different from my Gun store compared to others in the Buffalo, New York area. Why is Just Holster It Firearm’s & Training Center so different? What makes your store special. Or what do you offer that other stores do not.

Unlike many other stores in the industry I started to develop the gun shop idea on the basis of sound business facts with a team of business owners from the CEL. We needed to build a business like no other in the area, from the building to the offerings. It was a lecture in one of my classes with CEL and what we uncovered in our early years as a Holster store that drove the vision. We needed to focus on the Disney experience and create a store that engages our senses much like Disney does when you visit the park.

Though we could not capture to the level of Disney we are focused on the touch feel, education, and visual experience. We designed a store that is not your traditional rustic shop focus, but more industrial open air feeling. From the moment you approach the door and you grab hold of a 45 long Colt for a door handle as you enter the store. You are then greeted much like Norm from Cheers finally we are taking the educational level of buying to a whole new level. You are given the opportunity to touch and try not only the largest holster selection in New York, you have a variety of products you can touch, feel, and try out. You can try out the latest gun lubricant, a magnet to hide your gun, range bags you can explore, or test out some of the latest lasers, lights or RMR optics we offer. Finally if it is a firearm you are looking for, then you have the opportunity to interact even more with the expert staff we put together to help guide you and maybe even educate you as you move through the buying experience whether you are a new gun owner or a seasoned veteran.

Of course the last step is training classes guiding you through the learning experience to get your NYS License, or giving you a class on Article 35 Use of Force Training. Or maybe you are looking to be prepared for something more serious and want to take our Class Stop the Bleed. We are building out a wide selection of training classes focused on helping to make you a more proficient and safe firearms owner.

Of course none of the current store or our future stores could be possible without the perfect ownership team.  I initially asked a very dear friend to consult for me on the FFL process, who later approached me and wanted to be a part of this business in a bigger way. Josh Hawkins is one of the most knowledgeable gun enthusiast I know, besides having 10 years’ experience managing and operating a Firearms Store and building it into a strong business.  Josh was the perfect person to be a owner and manager of the business. Next we knew we needed to focus on training and who better then James Emmick one of the only full time firearms instructors in Western New York. James is respected as a industry expert and source for many of the agencies in the area. Students leave his classes wanting more and more. For this reason James was brought in as an owner and the ideal person to oversee our instructors and classes offered. Finally as we move from one store to the next, and so on we needed someone focused on growth and keeping us on track.  Alan Pawlowski has years of experience in financial business management and  business acquisitions. The final piece of the puzzle that would keep us on track financially and ready to guide us to the next 5 stores when we are ready.

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